This is not specific to ENT and dizzy patients. For dermatologists, there are the itchy patients; for the rheumatologists the fibromylagia patients; for the gastroenterologists it is the irritable bowel syndrome patients; for the neurologists it is patients with headaches; for the hemologists/oncologists it is anyone who does not have cancer; for the orthopedists it is patients who have back pain who are not operative candidates. There are common and awful conditions which may be terribly debilitating. Yet it is common knowledge that the care community view these entities as one might view the old maid card in the card game. One is best served by passing this off to someone else.
In virtually all other sphere of human endeavors, unmet human needs and wants create opportunities for people and businesses to grow wealthy by stepping to meet human needs. This is not so much true within health care. The convergence of top down administrative pricing schemes and restrictive and punitive participation rules has created a sorry state which has basically orphaned huge segments of care needs. Let's say I am a neurologist who might have an interest in the care of patients with chronic headaches. The estimates are that this symptom affects about 50% of the population in any given year and 3% have chronic disease (meaning > 15 days per month - about 10 million people!). If I follow evidence based guidelines, I will find managing these patients a financially losing proposition because the payment system (E&M codes primarily) arbitrarily assigns payments below the level of cost of delivery of service. As a rational person, I leave this business.
In other businesses, the shortage of supply allows remaining players to adjust the price of service to the point where continued delivery of services can be maintained or grown to meet needed demand. In health care, prices are fixed and almost impossible to respond to unmet demand. Yes, one could consider pulling out from Medicare or private contracts but it is much lower risk to simply offer other services which pay much better.
For the patients who have headaches, non-specific GI discomfort, itching, dizziness, fibromylagia, or similar states who get through the filters into your office, they will not likely come back if the level of service is sufficiently dismal. Whether intentional of not, there are benefits from the deployment of strategic clinical incompetence. Thus, there has been a wholesale exodus from providing care to patients with a host of very troubling, uncomfortable, debilitating and remarkably common conditions. No wonder the alternative medicine industry has moved in to fill this void.
Look at virtually any medical office or system's website and you will see various offerings of what that group is marketing to the public. I reviewed the Mayo clinic site and typed in a series of symptoms or conditions. When I typed in chest pain, joint replacement, or cancer, I got an informational site which had a "request appointment" button. When I typed in headache, itching, or dizziness, I got information but no opportunity to request an appointment. How interesting....
However, the movement toward consumer driven care may unmask this problem. I think it is only a matter of time before the public becomes aware of the disconnect between what we are incentivized to do and want to do currently and what unmet needs exist. My concern is that the response will be heavy handed, top down, and will double down on the current dysfunctional payment system. It will create just a new set of winners and losers based upon political games.
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