As I see it, we have a very basic problem in that more often than not, those needing services are really not in a position to discern whether a given physician (or other health care provider) is really good at what we need them to be good at. (When I use the term physician, please view it as a shorthand for health care professional delivering a service). Obviously, for those physicians who do very specific life-saving or function-saving targeted interventions, we may be able to sort through who is at the top of the heap v. those at the bottom. Even that can be tricky. A good set of outcomes for an orthopedic surgeon who replaces hips may be because they are in a position to cherry-pick, or a less-than-optimal set may be due to them being the go-to person for difficult cases.
Even more challenging may be within the larger universe of providers who do deliver services where it is difficult to impossible to define what quality is? One can march through the different specialties in medicine and it is the exception rather than the rule that clear criteria can be defined that allow any given person to identify who delivers high-quality care. How does one determine whether a gastroenterologist is good at colonoscopy? Yes, one can look at complication rates, but the primary purpose of the exam is not simply to avoid trouble. You can always avoid the complication of the procedure by not doing it. How can one determine if a thorough exam was actually done? Are more biopsies better than fewer? What are the actual deliverables?
A similar situation may be relevant for dermatologists? What represents a good skin exam? How can this be measured? For primary care physicians, what constitutes a good or excellent annual checkup? Who is doing the best pelvic exams? Who is the best pathologist? Is it the ones who diagnose the most or the least cancers? How can one discern who are the best pediatricians?
Those with great technical skills may have less than optimal judgment, work ethic, or interpersonal skills. What problems do given physicians within specific specialties actually solve, and just how good a job do they do in solving these problems? What information do we have at our disposal to address these issues? We do have the annual best doctors issues for local publications for most major cities. However, the selection process for these is a popularity contest, which reminds me of elections for class president when I was in high school. It takes into account essentially no quality data. Furthermore, does any actual quality data linked to a given doctor or other provider reflect the physician's competence or other aspects of the team over which they have little control?
It is not an unusual circumstance where I am asked by a friend to make a recommendation for care within my system. I know a number of my colleagues on a personal level, but truth be told, I really have very limited insight into what type of physician they actually are. I have little or no access to hard numbers in terms of whether they solve the problems of patients whom they see. There are exceptions (primarily those whom I work with every day), but for the most part, I have not directly and consistently witnessed the bedside manner of most of my colleagues or have clinically significant knowledge regarding the quality of their problem-solving skills.
Then move into a domain where people have marginal medical knowledge, experience, and insight, and imagine how they make these determinations. They simply are flying blind. Patients and their families can determine if someone spends time with them, listens, and makes an attempt to communicate. These observations are important, but may not track with the ability to fix whatever problem needs to be fixed. This may be especially true when the services delivered are done so for goals that may be realized well in the future. Patients can be very impressed with the quality of a service delivered that they did not actually need. One can generate impressive numbers if one is in the business of delivering preventative care for diseases that never or only rarely happen.
This brings us back to the original question: what can we measure to determine who is the best? Perhaps even more important is what we can measure to determine who is simply good enough? Not everyone can access the best, and always spending money to get the best may be a bad investment of someone's scarce resources, especially if the stakes are not so high. How can patients tell if the providers available within their networks will likely be able to meet their basic needs and goals? I believe the path to being able to address this problem will require input from both those delivering care and those receiving care. It will mean looking at both high-stakes environments and lower-stakes environments. It will unquestionably require that we better define what the specific goals of care are. Service delivery without goals can never fail. As the saying goes, if you have no destination, anywhere you end up should be fine. Similarly, service delivery without measurable goals can also never fail, and service delivery where the measurements are not aligned with the patient's goals will almost always fail but no one but the patient will know.
The fact that measuring what is expedient has ended up not getting us to where we want to be should not come as a surprise and should not prompt us to reject striving for measuring outcomes. For us to sink more and more money into an industry that has dismal quality control is simply not an option.
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